Client

Bad Influence

Services

Brand Strategy, Brand Design, Digital Experience

Introduction

We developed the full brand identity for Bad Influence, a live roast show filmed at MCM Creative in Manhattan. The project required an edgy, playful visual style to match the show's concept of roasting influencers while humanizing them in the process. From logo design and typography to collateral and website development, every element was carefully crafted to reflect the show's comedic, bold, and irreverent tone. The cohesive identity amplifies the live experience and engages audiences with its dynamic take on influencer culture.

The Problem

Bad Influence needed a bold, cohesive brand identity that reflected its humorous, irreverent tone while appealing to both live audiences and influencer culture.

The Solution

We crafted a striking visual identity with edgy logos, bold typography, and engaging collateral that unified the brand across platforms, enhancing both the live and digital experience.

The Problem

We blend simplicity, intentionality, and collaboration to create cohesive and meaningful designs. Every element is thoughtfully considered, ensuring that each project reflects a unified visual story that resonates and endures.