Client
Nogum
Services
Brand Strategy, Brand Design, Digital Experience
Introduction
Nogum aims to redefine a beloved product by providing healthier alternatives and setting new industry standards focused on customer well-being. We collaborated closely with the founder to evolve the brand from concept to launch, creating a distinctive visual identity that included logo design, color selection, typography, and packaging. Our approach reinvigorated the gum industry, highlighting health and transparency while adding a fresh, appealing dimension to the product.
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The Problem
Nogum needed to redefine traditional gum products with a strong focus on health and transparency while standing out in a crowded and competitive market.
The Solution
AUW developed a fresh brand identity for Nogum, covering everything from logo and color to typography and packaging, setting a new industry standard focused on well-being.
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Client Testimonial
A Unified Whole brought our vision to life, creating a unique brand that truly stands out and reflects our unwavering commitment to healthier alternatives.
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A Unified Whole®
A Multipurpose Design Studio
Client
Nogum
Services
Brand Strategy, Brand Design, Digital Experience
Photographer
Christopher Boyle